Case Study
Web Design & Consulting for a Local Landmark
The Problem
This Public Market is a beloved civic institution — a year-round home for local farmers and food makers, and a genuine area landmark. But behind the scenes, its marketing operation hadn’t scaled with its reputation. The organization’s MarTech stack had grown piecemeal over the years: overlapping tools, no clear ownership, and a website the internal team couldn’t touch without calling in outside help for even minor updates. The brand itself hadn’t been revisited in years and no longer reflected the market’s stature or the caliber of the vendors it represents. Every small change — a new vendor page, an event update, a seasonal promotion — meant a support ticket and a wait, which is a hard way to run a market that changes week to week.
- A fragmented MarTech stack with redundant tools and unclear ownership
- A dated brand that undersold the market’s reputation as a Boston landmark
- A website the marketing team couldn’t self-manage, creating bottlenecks on routine updates
- No internal knowledge base or training to support day-to-day site ownership
- A need for a long-term partner, not just a one-off project, given the market’s constantly changing roster of vendors and events
The Solution
We came in as both a design partner and a MarTech consultant, with the explicit goal of leaving the internal team more capable, not more dependent:
- MarTech audit and consolidation — evaluated the existing tool stack, cut redundant platforms, and set clear ownership for what remained
- Brand update — implemented their new visual identity and created templates according to the new design system
- Website redesign — a new site built specifically for ease of self-service editing, from vendor listings to event pages
- Team enablement — hands-on training so the internal marketing team could manage day-to-day content and updates without outside help
- Anchor support — an ongoing support relationship for the bigger asks: platform questions, new integrations, and strategic guidance as needs evolve
The engagement was structured so the market’s team owns the day-to-day, while we remain on call as the technical and strategic backstop.
The Results
This non-profit market now runs its own site and marketing operation with confidence, and calls in outside help only when it’s genuinely needed.
- A simplified, well-governed MarTech stack with no redundant tools or unclear ownership
- A refreshed brand that matches the market’s standing as a local landmark
- A marketing team that can independently publish vendor updates, events, and promotions without a support ticket
- Faster turnaround on time-sensitive content, from seasonal vendors to one-off events
- A standing anchor-support relationship that gives the team a trusted partner for anything beyond day-to-day management
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